Development Blog: Google Analytics

Tracking Newsletter Signups with Google Analytics Goals

Get valuable information about your website visitors' actions using Google Analytics goals.

Google Analytics' Goals let you track valuable information about your website traffic, above and beyond the normal GA statistics. How many people reach a specific page? Which keyword search drives the most sales? What percentage of people trigger an event, such as signing up for a newsletter? Using Goals - sometimes in conjunction with Events - you can gain more insight into how your site is used.